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NinjaPear Blog

Welcome to the NinjaPear blog, where we will chronicle our journey in building the world's largest first-party B2B data platform.

Trust, speed, and bureaucracy

I have an irrational hatred for bureaucracy. It is probably why I always find bones to pick with the civil service. But bureaucracy is only the symptom. What I truly have an issue with is inefficiency. Centralized systems are efficient There is a reason why the internet has been converging

Positive work attitude

My staff and I were debating if Grab falls under our target audience, and she insisted that she had written Grab down previously and I had shot down the idea. Then I asked, but if you believed in it, why did you not argue your point? > Because that would

I said: "This is an overreach, and I am not ok with it."

Our office is huge, and I carved out the empty portion of the office which had some empty tables lying around to offset our rent. We have a new tenant moving in their stuff today, and the entire office was messy with their stuff lying all around. They had initially

The history of Nubela

Nubela is founded by Steven Goh (myself) from the revenue of the company's first product - Gom VPN. I built Gom VPN as a response to MDA"s filter to block porn in Singapore. And Gom VPN is a Chrome Extension that allowed the user to bypass

I am raising US$900,000

I am not good at fund-raising mostly because I struggle to empathize with investors. The genius of Elon Musk Elon Musk is a helluva entrepreneur. I do not agree with everything he does, but there is one thing I admire about him -- his ability to don the investor hat,

The pitfall of the local maximum

For far too many times in my career, I have felt a dreaded gloom as I thump away on my keyboard, wondering why my efforts were not translating into actual results. Products always begin well with accelerating progress, then they hit a milestone, and it seems like no matter what

Why is he not done yet?!

The task to crawl Singaporeans on Professional Social Network was dispatched to a programmer two weeks ago. But up till yesterday, it was not close to being done yet. The programmer was still extracting everything he can from the profile. There lies the problem(s) The first is obviously in

Everything means nothing to me

I received a response from my first CMO applicant today. He wrote a sample blog post which left me with more questions after I read it. I will attach his sample post at the end of this article. The questions I asked were: 1. Who is the target audience for

An article a day (a month later)

In this article, I am introspecting about my daily blog posts. A link for everything These days, I seem to have a link to explain my thought, which is already jotted down in this blog. I have to push through the fatigue It is 12:23 am right now, and

I lost $20000 interviewing a salesperson

She was an SMU alumni and I wasted $20,000 on her wages over 5 months. She excelled in what SMU trained their students to be -- professional talkers. I should have given her a hiring test. She stole from me SMU saleswoman was hired because Kloudsec [https://giki.wiki/

I hired an 18 year old who couldn't code.. As a programmer

Mario is my intern for this summer. A shocker on Mario's first day I did not interview Mario as I usually would for interns because he came introduced from an esteemed source. Instead, I skipped right to the programming test for Mario, and he passed with the usual

I tried automating sales but

But the only thing I automated was insincerity with automated emails. Now that I am back focusing on sales for Nubela, why is is the sales process so menial? Silver Bullet Storytime. Before NuMoney and right after the fateful death of Kloudsec, the company downsized to just Bach and me;

I found a million-dollar idea, but I said no

Our little internal project got a customer without us asking for it. Remember TMP [https://nubela.co/blog/we-automated-our-managers-away/]? Right after I shared it, our staff shared his experiences with another startup, and the CEO of the other startup demonstrated immediate interest. Insofar that he got his team to build

Why we do not have deadlines

It is my opinion that deadlines belong to an undisciplined company. I have no good stories of deadlines Against the backdrop of the Bitcoin bull run of December 2017, we were racing against time to finish building NuMoney, our cryptocurrency exchange. We wanted to ride the wave and capture as