Our office is huge, and I carved out the empty portion of the office which had some empty tables lying around to offset our rent. We have a new tenant moving in their stuff today, and the entire office was messy with their stuff lying all around. They had initially asked for space for a small cabinet, and I agreed.

And yet they brought in three large ones today, including one that covered my personal office window. So I strutted right over to the alpha of the new tenants and asked about the situation in an angsty tone. I remember saying something like:

This is an overreach, and it will be good if you can move the cabinets away

There is nothing to be gained from reacting.

Back at my desk, it hit me that I was reactive. I could have been nice about it and achieved the same goal.

Rules should be cast in stone to demarcate the service rendered. And if we omitted any facts, learn from it and do not react.

While I am sure there are select instances for which being reactive is an optimal path, my personal experiences have nothing to show for whenever I react. Instead, every other product for which I have a clear strategy right from the get-go worked out.

King of Strategy - Jeff Bezos

Jeff Bezos famously said that one should lookout for things that will not change in the next ten years. What he did not follow up with is that only then, can you come up with a strategy and resolve to stick to it.

As he did with Amazon -- to focus on the customer by offering the lowest price with the fastest delivery.

A plan to end

Having a strategy is not good enough. There is a reason why I am great at starting products and building the initial traction for it. Because I always plan to start, when instead, I should be planning to end. Think about it; the best TV series were shows that the creators had an end for it since day one. The best movies had the best endings.

For every product that I start, I obsess about how the launch; I obsess about the number of taps for the user to get productive in the app; I obsess about how I can measure the numbers to get to product-market fit. But planning to start is not enough.

I have to plan how it will end! I have to plan how a customer will be treated after paying us a month on, or a year, or ten years! I have to plan what people will correlate with our brand two years on. And more importantly, how I will sell the company, or bring the company to IPO eventually. I have not been doing this, and I should.

I like writing

Because it brings my random thoughts of the day together. My culminations of the day are:

  • Be strategic, not reactive
  • Be strategic with a plan to end