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NinjaPear Blog

Welcome to the NinjaPear blog, where we will chronicle our journey in building the world's ultimate customer communication suite.

I am friends with some weird kids in Indonesia

A designer with a soft pink cap. A programmer with a hair bun. These Indonesians have been growing proportionally in my product team. We speak different native languages, but we barter in the same currency -- respect. Despite dedicating an entire post [https://nubela.co/blog/your-first-reaction-is-a-snort-of-air-out-your-nose-with-a-half-smile/] deconstructing why I

I forgot to write a blog post yesterday

No, it is not the early onset of Alzheimer's [https://nubela.co/blog/i-have-early-onset-of-alzheimers/]. It was honest to goodness forgetfulness. I am making it up right now. But it does tie in nicely with what I was ruminating about yesterday. I should slow down. What I have been

fundraising

Summary: first week of fund-raising

Last week marked the start of the fund-raising process. It was a fruitful week, and it has shaped the work ahead of me in the subsequent weeks. This post is a summary of my thoughts. Funds as comfort; funds as a weapon I am raising funds for Sapiengraph because * I

You do not have any partners in life: I snapped back, NO!

I am a Singaporean with chutzpah [https://www.yourdictionary.com/chutzpah]. A Jewish term for near-arrogant bravado. As a Singaporean Chinese living in a Confucian society, it is not an easy trait to carry. But I carry my chutzpah proudly on my sleeve. In the past, my near-arrogant bravado has

Okay Olay: Here's How To Stay Ageless

For your information, Olay’s tagline is “Ageless.” We’re going slightly more in-depth into the realm of marketing and web crawling. Here’s one of the case studies for us to look through. Suppose if P&G wants to price their new skincare line from Olay to optimize

Do not be lazy like me

Yesterday, I texted a particular NUS professor seeking an introduction to a specific angel investor. That turned out to be a dud as the professor was not acquainted. And I followed up by asking: > do you know of anyone with deep pockets who like engineers, whom I should meet?

I got my first rejection today

So I pitched to a VC today, and I got a same-day response after sending over the deck. > We usually invest at Series A and often write cheques of $2-3mil for a start. Perhaps we can continue to monitor your progress? If I was any younger, I might have

How To Not Get Scammed by E-Commerce Websites

I'm sure you have heard of Amazon practicing unfair price discrimination on buyers. Amazon's case is not the first case of price discrimination in all of Internet history. (Oh no.) Imagine if Harry Potter and the Deathly Hallows had a fair value of $30. Is it

You should be investing in Sapiengraph

I am from the special forces, not because I served as a Naval Diver, but because my company operates as a small but lethal team. Two years ago, when it was just Bach and me, we built a database of businesses in the Asia Pacific region. Complete with employees, their

What is the most fucked up thing you have done?

This is my favorite question for people (over drinks). I will like to think that the craziest act that you sought out willingly defines who you are as a person. And this is important to me because I seek rebels. Rebels do whatever it takes to get to the destination

I have early onset of Alzheimer's

In the last month, I lost : * My car keys. It cost me $900 to replace it, thank you BMW. * Not one, but two Stojo cups. One of it got caught in my car's convertible top because I drove off while opening the soft top. * My Mi Band 4.

web crawling

Can’t Bake Bread Without Flour: Companies Need Data To Be Efficient

The (albeit lame) Metaphor Most people wonder what’s the significance of the bread and flour when talking about data. To the baker, flour is the primary ingredient of bread. You don’t taste the flour, but the gluten helps the dough to expand and rise, giving bread its unique

An Equation for the New Marketer

There are many articles (from Forbes, HuffPost etc) talking about how marketing could use the help of big data. I won’t go into those areas - you've already read those posts, you know what’s up. This post is here to tell you the role that web

Two women will not bear a child in 4.5 months

Some things cannot be rushed. I bought a few shrimps for my tank yesterday. And I have been drip acclimatizing them with water from their new home. But somehow, they are not grazing as they should. Something must be wrong So I took out the test kit that I have

web crawling

Looking at Social Media Posts: Web Crawling Just Got More Woke

Now that web crawling can retrieve information from previously inaccessible sources, what’s next for data? Access to social media posts is known to provide a significant advantage to companies. Social media, raw or processed, can provide mainly two classes of data which are useful for different industries: Sentiment data:

Trust, speed, and bureaucracy

I have an irrational hatred for bureaucracy. It is probably why I always find bones to pick with the civil service. But bureaucracy is only the symptom. What I truly have an issue with is inefficiency. Centralized systems are efficient There is a reason why the internet has been converging

Positive work attitude

My staff and I were debating if Grab falls under our target audience, and she insisted that she had written Grab down previously and I had shot down the idea. Then I asked, but if you believed in it, why did you not argue your point? > Because that would

I said: "This is an overreach, and I am not ok with it."

Our office is huge, and I carved out the empty portion of the office which had some empty tables lying around to offset our rent. We have a new tenant moving in their stuff today, and the entire office was messy with their stuff lying all around. They had initially

The history of Nubela

Nubela is founded by Steven Goh (myself) from the revenue of the company's first product - Gom VPN. I built Gom VPN as a response to MDA"s filter to block porn in Singapore. And Gom VPN is a Chrome Extension that allowed the user to bypass