Comparing the 13 Best Data Enrichment Tools

Data enrichment tools provide B2B data about companies, people, jobs, etc.

Businesses often use them to either source new prospecting data or fill in the gaps within their existing prospect/client dataset.

But there are quite a few of them nowadays that all serve slightly different purposes for different people.

So the question is: what's the right data enrichment tool for you?

That's what we hope to answer in this article. Let's dive in.

1. Proxycurl

Proxycurl (hi, that's us! ;-) is a data enrichment tools, or specifically B2B enrichment API that specializes in people, jobs, and companies.

We provide a wide range of information, including job titles, company details, social media profiles, contact information, and beyond with our API.

How to enrich people with Proxycurl

Enriching people can be as easy as querying our Person Profile Endpoint, with a cURL command, such as:

curl \
    -G \
    -H "Authorization: Bearer ${YOUR_API_KEY}" \
    'https://nubela.co/proxycurl/api/v2/linkedin' \
    --data-urlencode 'linkedin_profile_url=https://linkedin.com/in/johnrmarty/' \
    --data-urlencode 'extra=include' \
    --data-urlencode 'github_profile_id=include' \
    --data-urlencode 'facebook_profile_id=include' \
    --data-urlencode 'twitter_profile_id=include' \
    --data-urlencode 'personal_contact_number=include' \
    --data-urlencode 'personal_email=include' \
    --data-urlencode 'inferred_salary=include' \
    --data-urlencode 'skills=include' \
    --data-urlencode 'use_cache=if-recent' \
    --data-urlencode 'fallback_to_cache=on-error'

Which would enrich an individual with their LinkedIn profile URL, but you could also use X or Facebook.

Here's an example of what it would return:

{
  "public_identifier": "johnrmarty",
  "profile_pic_url": "string",
  "background_cover_image_url": "string",
  "first_name": "string",
  "last_name": "string",
  "full_name": "string",
  "follower_count": "integer",
  "occupation": "string",
  "headline": "string",
  "summary": "string",
  "country": "string",
  "country_full_name": "string",
  "city": "string",
  "state": "string",
  "experiences": [
    {
      "starts_at": {
        "day": "integer",
        "month": "integer",
        "year": "integer"
      },
      "ends_at": {
        "day": "integer",
        "month": "integer",
        "year": "integer"
      },
      "company": "string",
      "company_linkedin_profile_url": "string",
      "company_facebook_profile_url": "string",
      "title": "string",
      "description": "string",
      "location": "string",
      "logo_url": "string"
    }
  ],
  "education": [
    {
      "starts_at": {
        "day": "integer",
        "month": "integer",
        "year": "integer"
      },
      "ends_at": {
        "day": "integer",
        "month": "integer",
        "year": "integer"
      },
      "field_of_study": "string",
      "degree_name": "string",
      "school": "string",
      "school_linkedin_profile_url": "string",
      "school_facebook_profile_url": "string",
      "description": "string",
      "logo_url": "string",
      "grade": "string",
      "activities_and_societies": "string"
    }
  ],
  "languages": [
    "string"
  ],
  "accomplishment_organisations": [
    {
      "name": "string",
      "description": "string",
      "url": "string"
    }
  ],
  "accomplishment_publications": [
    {
      "title": "string",
      "publication": "string",
      "url": "string"
    }
  ],
  "accomplishment_honors_awards": [
    {
      "title": "string",
      "description": "string"
    }
  ],
  "accomplishment_patents": [
    {
      "title": "string",
      "patent_number": "string",
      "description": "string"
    }
  ],
  "accomplishment_courses": [
    {
      "title": "string",
      "provider": "string",
      "url": "string"
    }
  ],
  "accomplishment_projects": [
    {
      "starts_at": {
        "day": "integer",
        "month": "integer",
        "year": "integer"
      },
      "ends_at": {
        "day": "integer",
        "month": "integer",
        "year": "integer"
      },
      "title": "string",
      "description": "string",
      "url": "string"
    }
  ],
  "accomplishment_test_scores": [
    {
      "test_name": "string",
      "score": "integer",
      "date": {
        "day": "integer",
        "month": "integer",
        "year": "integer"
      }
    }
  ],
  "volunteer_work": [
    {
      "starts_at": {
        "day": "integer",
        "month": "integer",
        "year": "integer"
      },
      "ends_at": {
        "day": "integer",
        "month": "integer",
        "year": "integer"
      },
      "title": "string",
      "cause": "string",
      "company": "string",
      "company_linkedin_profile_url": "string",
      "description": "string",
      "logo_url": "string"
    }
  ],
  "certifications": [
    {
      "starts_at": {
        "day": "integer",
        "month": "integer",
        "year": "integer"
      },
      "ends_at": {
        "day": "integer",
        "month": "integer",
        "year": "integer"
      },
      "name": "string",
      "license_number": "string",
      "display_source": "string",
      "authority": "string",
      "url": "string"
    }
  ],
  "connections": "integer",
  "people_also_viewed": [
    {
      "link": "string",
      "name": "string",
      "summary": "string",
      "location": "string"
    }
  ]
}

Additionally, a social media profile URL isn't the only possible method to enrich a person's profile. You could also use our Search API with a name or company, or use solely an email and beyond.

For all options, it's best to take a look at our documentation.

We also recently released a new YouTube video where we explain scraping LinkedIn accounts specifically, both individually and in bulk, and even include the Python code used.

You can see that below:

How to enrich companies with Proxycurl

The only thing that changes here is the endpoint, which would be the Company Profile Endpoint instead.

Here's another example using cURL:

curl \
    -G \
    -H "Authorization: Bearer ${YOUR_API_KEY}" \
    'https://nubela.co/proxycurl/api/linkedin/company' \
    --data-urlencode 'url=https://www.linkedin.com/company/google/' \
    --data-urlencode 'resolve_numeric_id=true' \
    --data-urlencode 'categories=include' \
    --data-urlencode 'funding_data=include' \
    --data-urlencode 'exit_data=include' \
    --data-urlencode 'acquisitions=include' \
    --data-urlencode 'extra=include' \
    --data-urlencode 'use_cache=if-recent' \
    --data-urlencode 'fallback_to_cache=on-error'

As you can see above we're using a LinkedIn company URL, and it would return something similar to this:

{
  "linkedin_internal_id": "1441",
  "description": "Google builds products...",
  "website": "https://goo.gle/3DLEokh",
  "industry": "Software Development",
  "company_size": [10001, null],
  "hq": {
    "country": "US",
    "city": "Mountain View",
    "state": "CA"
  },
  "company_type": "PUBLIC_COMPANY",
  "specialities": ["search", "ads", "mobile", "android"],
  "locations": [{"country": "US", "city": "Mountain View", "state": "CA"}],
  "name": "Google",
  "profile_pic_url": "https://s3.us-west-000.backblazeb2.com/proxycurl/company/google/profile...",
  "background_cover_image_url": "https://s3.us-west-000.backblazeb2.com/proxycurl/company/google/cover...",
  "similar_companies": [{"name": "YouTube", "link": "https://www.linkedin.com/company/youtube"}],
  "affiliated_companies": [{"name": "YouTube", "link": "https://www.linkedin.com/company/youtube/"}],
  "follower_count": 33125306,
  "acquisitions": {"acquired": [{"linkedin_profile_url": "https://www.linkedin.com/company/siemplify"}]},
  "exit_data": [{"linkedin_profile_url": "https://www.linkedin.com/company/jd.com"}],
  "extra": {
    "crunchbase_profile_url": "https://www.crunchbase.com/organization/google",
    "ipo_status": "Public",
    "contact_email": "[email protected]",
    "phone_number": "+16502530000",
    "stock_symbol": "NASDAQ:GOOGL"
  },
  "funding_data": [{"funding_type": "Angel Round", "money_raised": 1000000}],
  "categories": ["advertising", "collaboration", "enterprise-software"]
}

Of course like pulling person B2B data, there are also alternative ways to pull company data such as our Company Search Endpoint.

Anyway, now that you know a bit about our two most commonly used API endpoints, I'll carry on:

Pros

• Comprehensive data coverage for both individuals and companies
• An extensive amount of data is available
• Provides job-based data
• Provides contact information
• Can scrape in real-time
• Competitive pricing
• GDPR & CCPA compliant
• Easy integration with existing systems
• Detailed and well-maintained documentation

Cons

• It may not cover every profile you try depending on the privacy settings of the individual you're trying to enrich

Pricing

We offer a few free credits upon account creation as well as a pay-as-you-go plan and cheaper subscription plans with longer commitments. For those, our plans start at $49/month, providing higher request limits and additional features. Custom pricing is available for enterprise needs.

If you're interested in creating your account, you can do so for free right here. To learn more about our pricing, click here.

Best for

Businesses that need comprehensive data enrichment and a reliable data enrichment tool.

2. Sapiengraph

Sapiengraph is a special data enrichment tools, in that it is a Google Sheets B2B data enrichment extension. It allows you to pull B2B data such as work history, emails, phone numbers, and more, all within a Google Sheets spreadsheet.

Pros

• Direct integration with Google Sheets
• Extensive data points
• Fresh and accurate data
• GDPR & CCPA compliant
• No-code and low-tech friendly

Cons

• May not cover all profiles depending on privacy settings

Pricing

Sapiengraph has a free trial available and then plans start at $49 per month.

Best for

Businesses looking for a convenient B2B data enrichment tool within Google Sheets.

3. Kaspr

Kaspr focuses on enriching phone numbers, email addresses, company info and more all in a convenient manner, such as their Google Chrome browser extension.

Pros

• Data verified against 150 sources
• Extensive database
• Seamless Chrome integration
• GDPR compliant
• Low-tech friendly

Cons

• Limited free credits
• It can get a bit pricey at scale

Pricing

Has a free trial, then starts at $49 per month billed annually.

Best for

Low-tech sales teams needing accurate contact details.

4. Hunter.io

Hunter.io specializes in finding B2B leads and enriching them. Its simple interface, email finder, verifier, and CRM integration make it a popular choice.

Pros

• Simple interface
• Email finder and verifier
• CRM integration
• Built-in B2B lead finder
• GDPR compliant

Cons

• Limited data points available

Pricing

The free plan is limited to 25 searches per month, then the next plan starts at $34 per year, billed annually.

Best for

A data enrichment tool to find professional email addresses quickly and easily.

5. UpLead

UpLead is a data enrichment tool that offers high-quality B2B contact data with real-time email verification and CRM integration.

Pros

• High-quality B2B contact data with real-time verification
• Access to 155M+ leads, ranked by freshness
• 95% data accuracy
• Integration with popular CRMs
• GDPR compliant
• 24/7 customer support

Cons

• Higher starting price compared to some competitors
• Limited features in the lower-tier plans

Pricing

Free trial available, paid plans starting at $99/month.

Best for

Businesses needing high-quality, verified contact data and integration with their CRM systems.

6. Adapt.io

Adapt.io allows you to search for and enrich B2B contacts in a couple of different ways such as CSV files, Chrome extensions, and beyond. It's a fairly popular data enrichment tool.

Pros

• Advanced targeting across 3,000+ specialized tech sectors
• Identification of high-growth companies through funding and employee expansion signals
• Enrich data with 50+ attributes

Cons

• Some advanced features only available in higher-tier plans
• May require customization for specific needs

Pricing

Free trial available, paid plans starting at $49/month.

Best for

Businesses looking to target specific tech sectors and identify high-growth companies.

7. Leadfeeder

Leadfeeder identifies website visitors and provides company contact information. It'll also integrate with your CRM.

Pros

• Identifies companies visiting your website
• Reveals the exact behavior of visiting companies
• Supports remote work identification
• Provides advanced filters for quality leads
• Integrates with popular CRM and marketing tools

Cons

• Data from the last 7 days only on the free plan
• A maximum of 100 identified companies on the free plan

Pricing

Free trial available, paid plans starting at $99 per month paid annually.

Best for

Sales and marketing teams looking to convert website visitors into leads.

8. Voila Norbert

Voila Norbert finds professional email addresses with high accuracy and integrates with CRM systems.

Pros

• Finds most people's email addresses, can also enrich most people
• Provides bulk actions, native integrations, and an API
• Chrome extension for easy prospecting
• Automates email outreach with advanced features like AI email writing and A/B testing

Cons

• Some advanced features only available in higher-tier plans
• Limited to 50 free leads before requiring a paid plan

Pricing

Free trial available, paid plans starting at $49 per month.

Best for

Businesses looking to build relationships through email by finding and verifying email addresses, enriching contact data, and automating email outreach campaigns.

9. FindThatLead

FindThatLead is a data enrichment tool that focuses on finding professional email addresses, verifying them, and integrating with CRM systems.

Pros

• All-in-one lead generation tool with advanced filters
• Chrome extension for easy email extraction from web pages, LinkedIn, and Crunchbase
• Automated prospecting and email campaigns
• User-friendly interface
• Integration with CRMs and other marketing tools
• GDPR compliant

Cons

• Some advanced features only available in higher-tier plans
• Limited to 50 email credits on the free plan

Pricing

Free trial available, paid plans starting at $60 per month billed annually.

Best for

Businesses looking for a lead generation data enrichment tool that integrates with their existing CRM and marketing tools.

10. Seamless.AI

Seamless.AI provides enrichment services in a bunch of different ways such as a Chrome application, a web application, and beyond.

Pros

• Finds verified phone numbers and emails, enriches contacts
• Real-time search engine for B2B sales leads
• Chrome extension for easy prospecting
• Integrates with popular platforms like Salesforce, HubSpot, and LinkedIn Sales Navigator
• Includes AI-powered copywriting tool for sales and marketing messaging

Cons

• Some advanced features only available in higher-tier plans
• Free plan limited to 50 credits

Pricing

Free trial available, paid plans starting at $147 per month.

Best for

Sales teams and businesses looking to find B2B leads as well as verified contact information.

11. Clearbit Connect

Clearbit Connect provides contact information directly from your inbox, integrating with Gmail and Outlook.

Pros

• Finds any email address quickly, right from your inbox
• Free to use
• Search by company domain, name, job title, or role
• Provides detailed information about prospects, including job titles, social profiles, and location
• Integrates seamlessly with Gmail via Chrome extension

Cons

• Limited to 10 free credits per month
• Some advanced features only available through other Clearbit products

Pricing

Free to use with 10 free credits per month.

Best for

People who need a quick and easy way to find and verify email addresses directly from their inbox, especially useful for sales, marketing, and recruiting.

12. ContactOut

ContactOut finds email addresses and phone numbers with high accuracy and integrates with LinkedIn.

Pros

• 300M professionals from 30M companies in the database
• Chrome extension for easy email and phone number extraction
• API with hourly updates for 300M contact details
• AI-powered personalization for emails
• GDPR and CCPA-compliant

Cons

• Limited free plan with only 5 emails and phone numbers per day
• Higher-tier plans can be expensive for small teams

Pricing

Free plans available, and paid plans starting at $49 per month.

Best for

Recruiters, sales professionals, and businesses looking for accurate contact information for outreach.

13. RocketReach

RocketReach offers extensive contact data, including email addresses, phone numbers, and social media profiles.

Pros

• Global phone and email coverage with 90-98% deliverability on verified emails
• Automated prospect lists that update based on location, title, industry, skills, and company details
• Intent data to identify potential buyers actively exploring solutions
• AI-powered recommendations to uncover new contacts
• Integrates with CRMs and marketing automation platforms like Salesforce and HubSpot
• Browser extension for easy prospecting on social media sites and company websites
• Large database with 700 million profiles and 60 million companies

Cons

• Higher-tier plans may be expensive for small businesses
• Some advanced features only available through integrations and API access

Pricing

Free plan available, paid plans starting at $99 per month.

Best for

Sales or recruiting departments looking for a comprehensive solution to find accurate contact data.

Final comparison

Wrapping things up

So, to wrap things up, data enrichment tools provide details like email addresses, phone numbers, job titles, company financials, and more.

They come in many different forms such as Chrome extensions, Google Sheets extensions, APIs, or beyond, and serve many different purposes such as finding new prospecting information for your sales team, or keeping your client database up to date.

Conclusion

Now that you have a comprehensive understanding of data enrichment tools and how they can help your business, it's time to choose the right one for your needs.

For programmers or software engineers, Proxycurl is the ideal B2B enrichment API. It offers a very large and rich dataset, real-time scraping, and easy integration. Many B2B data-driven applications rely on our API in the background.

For low-tech users or those seeking a straightforward solution, Sapiengraph is a great alternative, integrating directly with Google Sheets (anybody could use it).

Both include a free trial.

Alternatively, all of the other data enrichment tool recommendations on this list are great options as well.

That said, thanks for reading, and here's to better-quality B2B data! ;-)