The 19 Best Data Enrichment APIs of 2024

Data is the lifeblood of the modern business. Few businesses don't live and die by it.

Anywhere from fraud prevention, to customer service, or marketing and sales and beyond. You need quality B2B data to do all of these essential business operations.

However, raw data often lacks the depth and context necessary to be truly useful...

This is where data enrichment comes in to help fill the gaps.

What is data enrichment?

Data enrichment involves enhancing raw data by adding valuable information from external sources.

Imagine having a list of customer names and email addresses. Data enrichment can augment this list with details like job titles, company names, social media profiles, and other relevant information.

This enriched data offers a more complete view of your prospects/customers, allowing you to do much more in many different aspects.

Understanding APIs

To efficiently perform data enrichment, businesses often use APIs.

An API, or Application Programming Interface, is like a translator that allows different software applications to communicate with each other.

It enables one system to request data or services from another system and receive a response, all in a structured and automated way.

How data enrichment APIs work

Data enrichment APIs are specialized tools that facilitate the process of adding external information to your datasets programmatically.

Instead of manually searching for and inputting additional data, these APIs automate the process.

For instance, if you have a customer's name and email address, a data enrichment API can automatically retrieve and add their job title, company details, and social media profiles to your database.

This brings several benefits. Most importantly it saves time, ensures accuracy by reducing manual entry errors, keeps information up-to-date with real-time updates, and handles large volumes of data efficiently.

Uses of data enrichment APIs

Data enrichment APIs have a wide range of applications, including:

Improved customer insights

Enriched data helps create detailed customer profiles, enabling personalized marketing and enhanced customer experiences.

By augmenting existing customer information with additional data points such as demographic details, social media activity, and purchasing history, businesses can better understand their customers' needs and preferences.

This allows for more targeted marketing campaigns, higher customer satisfaction, and increased loyalty.

Enhanced lead scoring

Adding context to leads allows for more accurate scoring and prioritization.

Data enrichment APIs can provide additional information about potential leads, such as their company size, industry, job role, and beyond.

This extra data helps sales and marketing teams prioritize high-value leads, streamline their outreach efforts, and increase conversion rates.

Enhanced lead scoring ensures that the most promising leads receive the attention they deserve, improving overall sales efficiency.

Fraud detection

Enriched data can help identify suspicious patterns and behaviors, enhancing fraud detection mechanisms.

By integrating data from various sources, businesses can gain a more comprehensive view of transactions and user activities.

This makes it easier to spot anomalies and detect fraudulent activities early on.

For example, enriched data might reveal inconsistencies in billing addresses, unusual purchasing patterns, or mismatched user information, all of which can signal potential fraud.

Market research

Businesses can gain a comprehensive understanding of market trends and competitor activities through data enrichment.

By aggregating data from different sources, companies can analyze market dynamics, customer behavior, and competitive landscapes.

This enriched data allows businesses to make informed strategic decisions, identify new market opportunities, and stay ahead of industry trends.

For instance, enriched data can provide insights into emerging consumer preferences, regional market variations, and competitive pricing strategies.

Fill your data gaps

Enrichment helps in filling gaps and correcting inaccuracies in datasets.

Over time, databases can become cluttered with incomplete or outdated information.

Data enrichment APIs can automatically update and validate data entries, ensuring that records are accurate and up-to-date.

This process not only improves data quality but also enhances the reliability of business intelligence and analytics efforts.

Clean, enriched data is essential for making accurate forecasts, optimizing operations, and maintaining regulatory compliance.

Personalized customer experiences

With enriched data, businesses can offer personalized customer experiences by tailoring their products, services, and communications to individual preferences.

For example, a retail company can use enriched customer data to recommend products based on previous purchases and browsing behavior.

Similarly, financial institutions can offer personalized financial advice and product recommendations based on a customer's financial history and goals.

Improved targeting and segmentation

Data enrichment enables businesses to improve their targeting and segmentation strategies.

By understanding more about their audience, companies can create more precise customer segments and deliver relevant content to each group.

This leads to more effective marketing campaigns, higher engagement rates, and better return on investment (ROI).

For instance, a travel agency can use enriched data to target customers who have shown interest in specific destinations or travel experiences.

Enhanced customer support

Enriched data can improve customer support by providing support agents with comprehensive customer information.

When a customer contacts support, agents can quickly access their purchase history, previous interactions, and preferences, allowing for faster and more effective resolution of issues.

This level of personalized support leads to higher customer satisfaction and loyalty.

Business intelligence and analytics

Data enrichment plays a crucial role in business intelligence and analytics by providing a more complete and accurate dataset for analysis.

With enriched data, companies can uncover deeper insights, identify trends, and make data-driven decisions.

This can lead to improved operational efficiency, better resource allocation, and enhanced strategic planning.

Investing and startup funding

Enriched data can significantly impact investing and startup funding by providing deeper insights into market trends, investment opportunities, and potential risks.

Investors can leverage enriched data to identify high-potential ventures, understand the competitive landscape, and perform more thorough due diligence.

For startups, enriched data helps in understanding investor behavior, optimizing fundraising strategies, and identifying key growth areas.

Does one of those use cases appeal to you?

To keep it short, data enrichment APIs can be a rather powerful tool available to you that enhances various business processes by providing additional context and accuracy to your existing data.

By using enriched data, you can improve customer insights, enhance lead scoring, detect fraud, conduct thorough market research, cleanse data, offer personalized experiences, and make informed investment decisions, and beyond.

So, now that we've explored the numerous benefits and applications of data enrichment APIs, it's time to dive into the 19 best data enrichment APIs that can help your business.

The 19 best data enrichment APIs

Since this list is rather long, I'll lead with a summarized comparison at the top before the detailed comparison below:

1. Proxycurl

Proxycurl (hi, that's us! ;-) is a B2B enrichment API that specializes in people and companies.

It provides a wide range of information, including job titles, company details, social media profiles, contact information, and beyond making it a top choice for businesses looking to enhance their data quality and depth.

How to enrich people with Proxycurl

Enriching people can be as easy as querying our API, specifically our Person Profile Endpoint, with a cURL command, such as:

curl \
    -G \
    -H "Authorization: Bearer ${YOUR_API_KEY}" \
    'https://nubela.co/proxycurl/api/v2/linkedin' \
    --data-urlencode 'linkedin_profile_url=https://linkedin.com/in/johnrmarty/' \
    --data-urlencode 'extra=include' \
    --data-urlencode 'github_profile_id=include' \
    --data-urlencode 'facebook_profile_id=include' \
    --data-urlencode 'twitter_profile_id=include' \
    --data-urlencode 'personal_contact_number=include' \
    --data-urlencode 'personal_email=include' \
    --data-urlencode 'inferred_salary=include' \
    --data-urlencode 'skills=include' \
    --data-urlencode 'use_cache=if-recent' \
    --data-urlencode 'fallback_to_cache=on-error'

Which would enrich an individual with their LinkedIn profile URL, but you could also use X or Facebook.

Here's what it would return:

{
  "public_identifier": "johnrmarty",
  "profile_pic_url": "https://s3.us-west-000.backblazeb2.com/proxycurl/person/johnrmarty/profile?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=0004d7f56a0400b0000000001%2F20240606%2Fus-west-000%2Fs3%2Faws4_request&X-Amz-Date=20240606T235006Z&X-Amz-Expires=3600&X-Amz-SignedHeaders=host&X-Amz-Signature=891f4aa4e98825758ae51761cd6f76129bd43934666b4b93ed873a30887717f6",
  "background_cover_image_url": null,
  "first_name": "John",
  "last_name": "Marty",
  "full_name": "John Marty",
  "follower_count": 261172,
  "occupation": "Co-Founder at FF Real Estate",
  "headline": "LinkedIn Top Voice",
  "summary": "Most people go through life lost, disengaged, and unhappy at work and in their lives - I'm on a mission to solve that.\n\nI spent 10 years as the founder of Axxis Audio, an electronics company that grew to multi-million dollar sales, which I sold in 2012. At that time, I funneled my earnings into the creation of an Internet of Things company, but numerous factors lead to its demise after 2 hard fought years. \n\nAt 31, I was penny-less, had a baby on the way, and had zero job prospects (despite applying to 150 companies). My desperate situation led me to take a job at Best Buy for $12 an hour while reinventing myself through the completion of an MBA at the University of Colorado, and a 6-month software development boot camp. \n\nAfter graduation, I landed at American Express as a Senior Product Manager and then got poached by Amazon in 2017 (because of my LinkedIn profile). My journey has led to a deep sense of perspective, humility, and purpose that I draw on to help others find clarity, meaning, and happiness in their careers and lives. \n\nCheck out my website for details on my Mindset Reset Podcast, Public Speaking, Consulting, or my free 40 page LinkedIn guide\n\nhttp://www.johnraphaelmarty.com/\n\nFAQ's\n\nQ: Can you speak at my Company, University, event or podcast?\nA: I'd love to! I've shared my message on the future of employment, breaking into big tech, and my personal story of reinventing myself and discovering my sense of purpose (and how you can too!).\n\n\u2611\ufe0f  YouTube Channel #1 (John Marty) : http://www.youtube.com/c/JohnMarty-uncommon\n\u2611\ufe0f  YouTube Channel #2 (Tech Careers for non-engineers: https://www.youtube.com/channel/UC900gMMPLwRGGXSTW1gdZHA\n\nFUN FACTS:\n\u2611\ufe0f I am an Avid cyclist and runner, and I just started learning to skateboard a half-pipe.\n\u2611\ufe0f Into the Enneagram? - I'm a #3 (The Achiever)\n\nLETS CONNECT:\n\u2611\ufe0f Email: [email protected] (don't forget that \"R\"....The other guy gets my emails all the time)",
  "country": "US",
  "country_full_name": "United States of America",
  "city": "Seattle",
  "state": "Washington",
  "experiences": [
    {
      "starts_at": {
        "day": 1,
        "month": 8,
        "year": 2021
      },
      "ends_at": null,
      "company": "FF Real Estate",
      "company_linkedin_profile_url": null,
      "company_facebook_profile_url": null,
      "title": "Co-Founder",
      "description": "Our mission is to provide everyday people seeking financial freedom long before the age of 65 with the ability to contribute to real estate projects that were only accessible in the past for a select few wealthy individuals.",
      "location": null,
      "logo_url": null
    },
    {
      "starts_at": {
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      "ends_at": null,
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      "company_linkedin_profile_url": "https://www.linkedin.com/company/mindset-reset-podcast",
      "company_facebook_profile_url": null,
      "title": "Founder",
      "description": "We dive into the mindsets of the world’s foremost thought leaders and turn them into actionable insights so that others can discover greater happiness, success, and fulfillment.\n\nhttps://podcasts.apple.com/us/podcast/mindset-reset/id1553212607\n\n",
      "location": "Denver, Colorado, United States",
      "logo_url": "https://s3.us-west-000.backblazeb2.com/proxycurl/company/mindset-reset-podcast/profile?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=0004d7f56a0400b0000000001%2F20240606%2Fus-west-000%2Fs3%2Faws4_request&X-Amz-Date=20240606T235010Z&X-Amz-Expires=1800&X-Amz-SignedHeaders=host&X-Amz-Signature=5b2cf296069ddbdf408c8ba3a90e835aa1e11e969add4bc778d35565b3d0210f"
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      "company_facebook_profile_url": null,
      "title": "Sr. Manager of Product",
      "description": "I had a mix of roles at Amazon from Sr. PM to Sr. Manager of Product\nTwo years were spent on Marketplace Product Quality and 2 years in New Business Innovation",
      "location": "Greater Seattle Area",
      "logo_url": "https://s3.us-west-000.backblazeb2.com/proxycurl/company/amazon/profile?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=0004d7f56a0400b0000000001%2F20240606%2Fus-west-000%2Fs3%2Faws4_request&X-Amz-Date=20240606T235010Z&X-Amz-Expires=1800&X-Amz-SignedHeaders=host&X-Amz-Signature=dc9ae32ae2ffb9eca3e8473931016e0597d44320cd344ac75253f5bc08e35909"
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      "title": "Featured Speaker",
      "description": "Product School is a global leader in Product Management training with a community of over one million product professionals. As a featured speaker, I help inspire the next generation of Product Managers to create innovative products and apply best practices in their work.",
      "location": "Seattle, Washington, United States",
      "logo_url": "https://s3.us-west-000.backblazeb2.com/proxycurl/company/product-school/profile?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=0004d7f56a0400b0000000001%2F20240606%2Fus-west-000%2Fs3%2Faws4_request&X-Amz-Date=20240606T235010Z&X-Amz-Expires=1800&X-Amz-SignedHeaders=host&X-Amz-Signature=58c602b953bb097d1315fad88881804dd547ec9db11503d411b76818bfe32457"
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      "company": "American Express",
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      "company_facebook_profile_url": null,
      "title": "Senior Global Product Manager",
      "description": null,
      "location": "Phoenix, Arizona Area",
      "logo_url": "https://s3.us-west-000.backblazeb2.com/proxycurl/company/american-express/profile?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=0004d7f56a0400b0000000001%2F20240606%2Fus-west-000%2Fs3%2Faws4_request&X-Amz-Date=20240606T235010Z&X-Amz-Expires=1800&X-Amz-SignedHeaders=host&X-Amz-Signature=9d91d34fe2a75d9d8448066445f83b8d5d4cb265c60bc32d1833629674e4a99e"
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      },
      "company": "Mile High Automation, Inc.",
      "company_linkedin_profile_url": "https://www.linkedin.com/company/mile-high-automation-inc-",
      "company_facebook_profile_url": null,
      "title": "Sr. Product Manager",
      "description": "Mile High Automation is a Smart Home Technology (Internet of Things) software and hardware development company. Our mission is to flawlessly develop and deliver impeccable software, hardware and system design for the high-end consumer market nationally and internationally. \n\n\u2022  Performed a short term change management engagement to lead a 12 member cross functional team through a major strategy and vision transition\n\u2022  Developed an international supply chain that increased profit margin by 30% on core products\n\u2022  Conceptualized, implemented, and rolled out a CRM that led to a 15% higher month over month close rate; trained sales team on newly created key performance indicators to maximize growth\n\u2022  Developed, implemented and oversaw a training process that scaled to 180+ national subcontractors\n\u2022  Translated user stories into detailed product requirements documents that the software development team used to build new features and functionality \n\u2022  Developed benchmarks for customer service, sales, and traffic conversion to maximize profit \n\n",
      "location": "Denver Colorado",
      "logo_url": "https://s3.us-west-000.backblazeb2.com/proxycurl/company/mile-high-automation-inc-/profile?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=0004d7f56a0400b0000000001%2F20240606%2Fus-west-000%2Fs3%2Faws4_request&X-Amz-Date=20240606T235010Z&X-Amz-Expires=1800&X-Amz-SignedHeaders=host&X-Amz-Signature=5b5e7f013f716638b4a016406cbb713bfad09be7f947bc82e6e5e4bdb263b52f"
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      "title": "Founder/ Chief Operating Officer",
      "description": "A Smart Home Technology (Internet of Things) software and hardware development company specializing in the mid to high-end condominium market in the United States and South America. \nEOS Controls supports the advancement of affordable and easy to user smart home technology through a network of non-traditional sales channels of architects, designers, and contractors. \n\n\u2022  Coordinated engineering, design, and marketing strategy for the launch of 6 iOS apps\n\u2022  Led a 5 member product team of engineers; conducted daily stand-ups and weekly design review meetings\n\u2022  Managed and prioritized product backlog for development Sprints as well as tested products before release\n\u2022  Effectively placed products through non-traditional distribution channels by identifying and developing relationships with over 100 national and international builders, architects, and designers\n\n",
      "location": "Miami, Florida",
      "logo_url": "https://media.licdn.com/dms/image/C560BAQFV1hvbuwyU-A/company-logo_400_400/0/1631302568978?e=1725494400&v=beta&t=4MsQcLdhnpruHfHkOHi7-TxoX1Ued99DuQloO88A-B4"
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      "company": "Axxis Audio",
      "company_linkedin_profile_url": "https://www.linkedin.com/company/axxis-audio",
      "company_facebook_profile_url": null,
      "title": "President/Founder",
      "description": "Specializing in Smart Home Technology - Home Automation, Internet of Things\n\n\u2022  Raised $10,000 in investment to develop a home theater and home automation sales and installation business that grew to multi-million dollar sales (sold the company in 2011)\n\u2022  Developed mission-centric training, responsibility, and accountability framework \n\u2022  10 Direct Reports\n\u2022  Responsible for resource planning, scheduling, and project management \n\u2022  Filled the role of HR and developed a team building program for 10 direct reports, that included formal training, personal and professional peer support, mentoring and professional development; resulting in 20% higher retention rate and improved trust and communication\n\u2022  Deployed an ERP Solution in 2007 that unified 5 departments and provided a central reporting and accountability framework for a 23% employees productivity gain\n\u2022  Handled acquisition of 2nd largest competitor Cobalt Automation",
      "location": "Durango Colorado",
      "logo_url": "https://s3.us-west-000.backblazeb2.com/proxycurl/company/axxis-audio/profile?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=0004d7f56a0400b0000000001%2F20240606%2Fus-west-000%2Fs3%2Faws4_request&X-Amz-Date=20240606T235010Z&X-Amz-Expires=1800&X-Amz-SignedHeaders=host&X-Amz-Signature=c0d29e3922da1f65178c196a95e788fb83c4f4b594c79110c2980bd9348ca5b3"
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    "Japanese"
  ],
  "accomplishment_organisations": [],
  "accomplishment_publications": [],
  "accomplishment_honors_awards": [],
  "accomplishment_patents": [],
  "accomplishment_courses": [],
  "accomplishment_projects": [
    {
      "starts_at": {
        "day": 1,
        "month": 3,
        "year": 2015
      },
      "ends_at": null,
      "title": "gMessenger",
      "description": "gMessenger was built using Ruby on Rails, and the Bootstrap HTML, CSS, and JavaScript framework. It uses a Websocket-Rails integration to post a user's message content to the page in real time, with no page refresh required. gMessenger also includes custom authentication with three different permissions levels.",
      "url": "http://gmessenger.herokuapp.com/"
    },
    {
      "starts_at": {
        "day": 1,
        "month": 1,
        "year": 2015
      },
      "ends_at": null,
      "title": "Taskly",
      "description": "A task and project management responsive web app utilizing Ruby on Rails - CSS and HTML",
      "url": "https://hidden-coast-7204.herokuapp.com/"
    }
  ],
  "accomplishment_test_scores": [],
  "volunteer_work": [
    {
      "starts_at": {
        "day": 1,
        "month": 1,
        "year": 2018
      },
      "ends_at": null,
      "title": "Mentor",
      "cause": "Children",
      "company": "IDEO",
      "company_linkedin_profile_url": "https://www.linkedin.com/company/164291/",
      "description": "Early Childhood Innovation Prize Mentorship",
      "logo_url": "https://media.licdn.com/dms/image/C560BAQEtno-g_UV4xg/company-logo_400_400/0/1659296502580/ideo_logo?e=1725494400&v=beta&t=VvQ18EdrxhkB69cPrwKWzN1XgsXU8gGXmnliEHDAed8"
    }
  ],
  "certifications": [
    {
      "starts_at": null,
      "ends_at": null,
      "name": "SAFe Agile Framework Practitioner - ( Scrum, XP, and Lean Practices in the SAFe Enterprise)",
      "license_number": null,
      "display_source": null,
      "authority": "Scaled Agile, Inc.",
      "url": null
    },
    {
      "starts_at": null,
      "ends_at": null,
      "name": "SCRUM Alliance Certified Product Owner",
      "license_number": null,
      "display_source": null,
      "authority": "Scrum Alliance",
      "url": null
    }
  ],
  "connections": 6532,
  "people_also_viewed": [
    {
      "link": "https://www.linkedin.com/in/andrew-bowker?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABGHIZoBql5pkOLeyY_RpCNfnFeUfuorGGQ",
      "name": "Andrew Bowker",
      "summary": "Product @ IBM - Helping 100 people land PM jobs in tech. Follow me for PM career, product-building tips",
      "location": null
    },
    {
      "link": "https://www.linkedin.com/in/jimsemick?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAB9bh0BzcKRKpgQWxnBEczie9msgpDFWoo",
      "name": "Jim Semick",
      "summary": "Founder | Product Management | Product Coach",
      "location": null
    },
    {
      "link": "https://www.linkedin.com/in/tmamut?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAABw2IUBz0tX3bycfGNk3Ly2Nyf4id-jv7Y",
      "name": "Tatyana Mamut",
      "summary": "Tech Builder / Keynote Speaker / Board Member",
      "location": null
    },
    {
      "link": "https://www.linkedin.com/in/leslievenetz?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAADPju4B9I-KSyVAlH2xAmiN72f5wsayOtM",
      "name": "Leslie Venetz",
      "summary": "Outbound sales strategies, processes & skill sets for 15-50M SaaS & service orgs that need revenue-generating pipeline | Keynote Speaker | Top Sales Voice \u2728#EarnTheRight to your buyer's time & attention \u2728",
      "location": null
    },
    {
      "link": "https://www.linkedin.com/in/niiato?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAADgd8wBcyspO21912pJhffNYN5DCaqogWE",
      "name": "Nii Ato Bentsi-Enchill, MA, Ed.M",
      "summary": "LinkedIn Top Voice | Holistic Career Coach for Professionals of Color | Resume & LinkedIn Writing | Job Search & Networking Strategy | Leadership Coaching | Interviews | Professional Branding | Speaker | Panelist",
      "location": null
    },
    {
      "link": "https://www.linkedin.com/in/lizryan?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAAAzXIBy5N_OqvWhSBDOOTB6xaUcRxUcbk",
      "name": "Liz Ryan",
      "summary": "Coach and creator. CEO and Founder, Human Workplace. Author, Reinvention Roadmap; Red-Blooded HR; and Righteous Recruiting. LinkedIn Top Voice.",
      "location": null
    },
    {
      "link": "https://www.linkedin.com/in/hollylee?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAADUnlsBlJ-tFvaIo6jwq9WA1TB4HFGLja0",
      "name": "Holly Lee, SPCC",
      "summary": "Ex-Amazon Interview & Corporate Trainer | Leadership Career Coach | Forbes Coaches Council | \u279b hollylee.co",
      "location": null
    },
    {
      "link": "https://www.linkedin.com/in/nealsivadas?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAACCDOZIBbO13XOk9oLKUAY4_RGbF4LIfdtI",
      "name": "Neal Sivadas",
      "summary": "LinkedIn Top Voice for Gen Z | PMM @ TikTok",
      "location": null
    },
    {
      "link": "https://www.linkedin.com/in/xiaoyinqu?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAX4wLoB4rK1OuphxKKtEkZToKc_vUtVrOk",
      "name": "Xiaoyin Qu",
      "summary": "LinkedIn Top Voice: angel investor",
      "location": null
    },
    {
      "link": "https://www.linkedin.com/in/katariapuneet?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAABLrnQBhAnyZvlzNf2svLfn3Cqk2nu7dL0",
      "name": "Puneet Kataria",
      "summary": "\u2b50 Building AI for Outbound Sales | \ud83d\udc49 Founder of SuperRep, an \ud83e\udd16 AI BDR/SDR for Outbound | LinkedIn Top Voice 2019",
      "location": null
    }
  ],
  "recommendations": [
    "Rebecca Canfield\n\n\n\nJohn Marty is a genius at his craft. He is skilled in the art of making people feel empowered to seek out roles that they are qualified for, ask for salaries that they deserve, and creates a kind of pay it forward lifestyle. John helps you to get to places that you only thought were possible for other people. Anyone that is fortunate enough to learn from John should consider themselves extremely lucky. I know I do. ",
    "Zoe Sanoff\n\n\n\nJohn is so focused on helping guide you through an interview process not just for Amazon but on interviewing in general.  I've generally done well at interviewing, my skills are top notch now.  John is so focused on on his clients and really goes above and beyond.  John is genuine, knowledgeable, well spoken and non-judgemental.  He is so encouraging, so positive and really easy to talk to.  Thank you John!"
  ],
  "activities": [],
  "similarly_named_profiles": [],
  "articles": [],
  "groups": [
    {
      "profile_pic_url": null,
      "name": "Product Management Underground",
      "url": "https://www.linkedin.com/groups/13905812"
    },
    {
      "profile_pic_url": "https://media.licdn.com/dms/image/C4E07AQF2EKTooicxbg/group-logo_image-shrink_400x400/0/1631006354581?e=1718323200&v=beta&t=mTOlccquuYYiwLeOMcUIAselmZcNgnt1kMOY3uwOA7s",
      "name": "Find Your Why (webinar follow-up)",
      "url": "https://www.linkedin.com/groups/12431669"
    }
  ],
  "skills": [
    "Product Development",
    "Start-ups",
    "Marketing",
    "Business Development",
    "Product Marketing",
    "Leadership",
    "Management",
    "New Business Development",
    "Business Strategy",
    "Entrepreneurship",
    "Business Planning",
    "Consumer Electronics",
    "Product Management",
    "Marketing Strategy",
    "Adobe Creative Suite",
    "Budgets",
    "Analysis",
    "Business Start-up",
    "Branding",
    "Strategic Planning",
    "Ruby on Rails",
    "HTML5",
    "CSS",
    "Evangelism",
    "Social Media",
    "Public Speaking"
  ],
  "inferred_salary": {
    "min": null,
    "max": null
  },
  "gender": null,
  "birth_date": null,
  "industry": null,
  "extra": {
    "github_profile_id": null,
    "twitter_profile_id": "johnRmarty",
    "facebook_profile_id": null
  },
  "interests": [],
  "personal_emails": [
    "[email protected]"
  ],
  "personal_numbers": [
    "+19707495020"
  ]
}

Additionally, a social media profile URL isn't the only possible method to enrich a person's profile. You could also use our Search API with a name or company, or use solely an email and beyond.

For all options, it's best to take a look at our documentation.

We also recently released a new YouTube video where we explain scraping LinkedIn accounts specifically, both individually and in bulk, and even include the Python code used.

You can see that below:

How to enrich companies with Proxycurl

The only thing that changes here is the endpoint, which would be the Company Profile Endpoint instead.

Here's another example using cURL:

curl \
    -G \
    -H "Authorization: Bearer ${YOUR_API_KEY}" \
    'https://nubela.co/proxycurl/api/linkedin/company' \
    --data-urlencode 'url=https://www.linkedin.com/company/google/' \
    --data-urlencode 'resolve_numeric_id=true' \
    --data-urlencode 'categories=include' \
    --data-urlencode 'funding_data=include' \
    --data-urlencode 'exit_data=include' \
    --data-urlencode 'acquisitions=include' \
    --data-urlencode 'extra=include' \
    --data-urlencode 'use_cache=if-recent' \
    --data-urlencode 'fallback_to_cache=on-error'

As you can see above we're using a LinkedIn company URL, and it would return something similar to this:

{
  "linkedin_internal_id": "1441",
  "description": "A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone. Check out our career opportunities at goo.gle/3DLEokh",
  "website": "https://goo.gle/3DLEokh",
  "industry": "Software Development",
  "company_size": [10001, null],
  "company_size_on_linkedin": 287003,
  "hq": {
    "country": "US",
    "city": "Mountain View",
    "postal_code": "94043",
    "line_1": "1600 Amphitheatre Parkway",
    "is_hq": true,
    "state": "CA"
  },
  "company_type": "PUBLIC_COMPANY",
  "founded_year": null,
  "specialities": [
    "search",
    "ads",
    "mobile",
    "android",
    "online video",
    "apps",
    "machine learning",
    "virtual reality",
    "cloud",
    "hardware",
    "artificial intelligence",
    "youtube",
    "software"
  ],
  "locations": [
    {
      "country": "US",
      "city": "Mountain View",
      "postal_code": "94043",
      "line_1": "1600 Amphitheatre Parkway",
      "is_hq": true,
      "state": "CA"
    },
    {
      "country": "US",
      "city": "New York",
      "postal_code": "10011",
      "line_1": "111 8th Ave",
      "is_hq": false,
      "state": "NY"
    },
    {
      "country": "NL",
      "city": "Amsterdam",
      "postal_code": "1082 MD",
      "line_1": "Claude Debussylaan 34",
      "is_hq": false,
      "state": "North Holland"
    },
    {
      "country": "BR",
      "city": "Sao Paulo",
      "postal_code": "04538-133",
      "line_1": "Avenida Brigadeiro Faria Lima, 3477",
      "is_hq": false,
      "state": "SP"
    },
    {
      "country": "CA",
      "city": "Kitchener",
      "postal_code": "N2H 5G5",
      "line_1": "51 Breithaupt St",
      "is_hq": false,
      "state": "ON"
    },
    {
      "country": "IE",
      "city": "Dublin",
      "postal_code": null,
      "line_1": "Barrow Street",
      "is_hq": false,
      "state": "County Dublin"
    },
    {
      "country": "IN",
      "city": "Bengaluru",
      "postal_code": "560016",
      "line_1": "Old Madras Road",
      "is_hq": false,
      "state": "Karnataka"
    },
    {
      "country": "US",
      "city": "Boulder",
      "postal_code": "80302",
      "line_1": "2590 Pearl St",
      "is_hq": false,
      "state": "CO"
    },
    {
      "country": "US",
      "city": "Seattle",
      "postal_code": "98103",
      "line_1": "601 N 34th St",
      "is_hq": false,
      "state": "WA"
    },
    {
      "country": "AU",
      "city": "Sydney",
      "postal_code": "2009",
      "line_1": "48 Pirrama Rd",
      "is_hq": false,
      "state": "NSW"
    },
    {
      "country": "US",
      "city": "Irvine",
      "postal_code": "92612",
      "line_1": "19510 Jamboree Rd",
      "is_hq": false,
      "state": "CA"
    },
    {
      "country": "US",
      "city": "Chicago",
      "postal_code": "60607",
      "line_1": "320 N Morgan St",
      "is_hq": false,
      "state": "IL"
    },
    {
      "country": "IN",
      "city": "Mumbai",
      "postal_code": "400051",
      "line_1": "3 Bandra Kurla Complex Road",
      "is_hq": false,
      "state": "Maharashtra"
    },
    {
      "country": "PH",
      "city": "Taguig City",
      "postal_code": null,
      "line_1": "5th Ave",
      "is_hq": false,
      "state": "National Capital Region"
    },
    {
      "country": "SG",
      "city": "Singapore",
      "postal_code": "118484",
      "line_1": "3 Pasir Panjang Rd",
      "is_hq": false,
      "state": "Singapore"
    },
    {
      "country": "IN",
      "city": "Hyderabad",
      "postal_code": "500084",
      "line_1": "13",
      "is_hq": false,
      "state": "TS"
    },
    {
      "country": "AU",
      "city": "Melbourne",
      "postal_code": "3000",
      "line_1": "90 Collins St",
      "is_hq": false,
      "state": "VIC"
    },
    {
      "country": "US",
      "city": "San Bruno",
      "postal_code": "94066",
      "line_1": "901 Cherry Ave",
      "is_hq": false,
      "state": "CA"
    },
    {
      "country": "ES",
      "city": "Madrid",
      "postal_code": "28046",
      "line_1": "Plaza Pablo Ruiz Picasso",
      "is_hq": false,
      "state": "Community of Madrid"
    },
    {
      "country": "US",
      "city": "Washington",
      "postal_code": "20001",
      "line_1": "25 Massachusetts Ave NW",
      "is_hq": false,
      "state": "DC"
    },
    {
      "country": "IN",
      "city": "Gurugram",
      "postal_code": "122001",
      "line_1": "15",
      "is_hq": false,
      "state": "HR"
    },
    {
      "country": "CO",
      "city": "Bogota",
      "postal_code": "110221",
      "line_1": "Carrera 11A 94-45",
      "is_hq": false,
      "state": "Bogota, D.C."
    },
    {
      "country": "HK",
      "city": "Wan Chai",
      "postal_code": null,
      "line_1": "2 Matheson St",
      "is_hq": false,
      "state": "Hong Kong"
    },
    {
      "country": "US",
      "city": "Reston",
      "postal_code": "20190",
      "line_1": "1875 Explorer St",
      "is_hq": false,
      "state": "VA"
    },
    {
      "country": "CA",
      "city": "Toronto",
      "postal_code": "M5H 2G4",
      "line_1": "111 Richmond St W",
      "is_hq": false,
      "state": "ON"
    },
    {
      "country": "US",
      "city": "San Francisco",
      "postal_code": "94105",
      "line_1": "345 Spear St",
      "is_hq": false,
      "state": "CA"
    },
    {
      "country": "US",
      "city": "Cambridge",
      "postal_code": "02142",
      "line_1": "355 Main St",
      "is_hq": false,
      "state": "MA"
    },
    {
      "country": "IT",
      "city": "Milan",
      "postal_code": "20124",
      "line_1": "Via Federico Confalonieri, 4",
      "is_hq": false,
      "state": "Lomb."
    },
    {
      "country": "GB",
      "city": "London",
      "postal_code": "WC2H 8AG",
      "line_1": "St Giles High Street",
      "is_hq": false,
      "state": "England"
    },
    {
      "country": "US",
      "city": "Austin",
      "postal_code": "78759",
      "line_1": "9606 N Mopac Expy",
      "is_hq": false,
      "state": "TX"
    },
    {
      "country": "US",
      "city": "Los Angeles",
      "postal_code": "90291",
      "line_1": "340 Main St",
      "is_hq": false,
      "state": "CA"
    },
    {
      "country": "ES",
      "city": "Madrid",
      "postal_code": "28020",
      "line_1": "Plaza Pablo Ruiz Picasso",
      "is_hq": false,
      "state": "Community of Madrid"
    },
    {
      "country": "US",
      "city": "Ann Arbor",
      "postal_code": "48105",
      "line_1": "2300 Traverwood Dr",
      "is_hq": false,
      "state": "MI"
    },
    {
      "country": "CL",
      "city": "Las Condes",
      "postal_code": "7550000",
      "line_1": "Avenida Costanera Sur",
      "is_hq": false,
      "state": "Santiago Metropolitan"
    },
    {
      "country": "US",
      "city": "Atlanta",
      "postal_code": "30309",
      "line_1": "10 10th St NE",
      "is_hq": false,
      "state": "GA"
    },
    {
      "country": "PL",
      "city": "Warsaw",
      "postal_code": "00-125",
      "line_1": "ulica Emilii Plater 53",
      "is_hq": false,
      "state": "MA"
    },
    {
      "country": "IN",
      "city": "Bengaluru",
      "postal_code": "560016",
      "line_1": "3 Swamy Vivekananda Road",
      "is_hq": false,
      "state": "Karnataka"
    },
    {
      "country": "US",
      "city": "Kirkland",
      "postal_code": "98033",
      "line_1": "777 6th St S",
      "is_hq": false,
      "state": "WA"
    },
    {
      "country": "DE",
      "city": "Munich",
      "postal_code": "80636",
      "line_1": "Erika-Mann-Strasse 33",
      "is_hq": false,
      "state": "BY"
    },
    {
      "country": "MX",
      "city": "Miguel Hidalgo",
      "postal_code": "11000",
      "line_1": "Montes Urales",
      "is_hq": false,
      "state": "CDMX"
    },
    {
      "country": "AR",
      "city": "Buenos Aires City",
      "postal_code": "1107",
      "line_1": "Avenida Alicia Moreau de Justo 350",
      "is_hq": false,
      "state": "Buenos Aires Autonomous City"
    },
    {
      "country": "FR",
      "city": "Paris",
      "postal_code": "75009",
      "line_1": "8 Rue de Londres",
      "is_hq": false,
      "state": "IdF"
    },
    {
      "country": "IL",
      "city": "Tel Aviv-Yafo",
      "postal_code": "67891",
      "line_1": "Yigal Allon 98",
      "is_hq": false,
      "state": "Tel Aviv"
    },
    {
      "country": "DE",
      "city": "Berlin",
      "postal_code": "10117",
      "line_1": "Unter den Linden 14",
      "is_hq": false,
      "state": "BE"
    },
    {
      "country": "DE",
      "city": "Hamburg",
      "postal_code": "20354",
      "line_1": "ABC-Strasse 19",
      "is_hq": false,
      "state": "HH"
    },
    {
      "country": "US",
      "city": "Frisco",
      "postal_code": "75034",
      "line_1": "6175 Main St",
      "is_hq": false,
      "state": "TX"
    },
    {
      "country": "CH",
      "city": "Zurich",
      "postal_code": "8002",
      "line_1": "Brandschenkestrasse 110",
      "is_hq": false,
      "state": "ZH"
    },
    {
      "country": "SE",
      "city": "Stockholm",
      "postal_code": "111 22",
      "line_1": "Kungsbron 2",
      "is_hq": false,
      "state": "Stockholm County"
    }
  ],
  "name": "Google",
  "tagline": null,
  "universal_name_id": "google",
  "profile_pic_url": "https://s3.us-west-000.backblazeb2.com/proxycurl/company/google/profile?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=0004d7f56a0400b0000000001%2F20240606%2Fus-west-000%2Fs3%2Faws4_request&X-Amz-Date=20240606T235235Z&X-Amz-Expires=3600&X-Amz-SignedHeaders=host&X-Amz-Signature=135a49498fbf1d95ca0ae28d50fad51ab48e622728d2f7822596e8cd66b283a3",
  "background_cover_image_url": "https://s3.us-west-000.backblazeb2.com/proxycurl/company/google/cover?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=0004d7f56a0400b0000000001%2F20240606%2Fus-west-000%2Fs3%2Faws4_request&X-Amz-Date=20240606T235235Z&X-Amz-Expires=3600&X-Amz-SignedHeaders=host&X-Amz-Signature=40e17ca830a52bd3db697dbe951779da873c6aa64111602d8f1bdb3d696c3724",
  "search_id": "1441",
  "similar_companies": [
    {
      "name": "YouTube",
      "link": "https://www.linkedin.com/company/youtube",
      "industry": "Software Development",
      "location": null
    },
    {
      "name": "CapitalG",
      "link": "https://www.linkedin.com/company/capitalg",
      "industry": "Venture Capital and Private Equity Principals",
      "location": null
    },
    {
      "name": "Adometry (acquired by Google)",
      "link": "https://www.linkedin.com/company/adometry",
      "industry": "Advertising Services",
      "location": null
    },
    {
      "name": "X, the moonshot factory",
      "link": "https://www.linkedin.com/company/x",
      "industry": "Research Services",
      "location": null
    }
  ],
  "affiliated_companies": [
    {
      "name": "YouTube",
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Of course like pulling person B2B data, there are also alternative ways to pull company data such as our Company Search Endpoint.

Anyway, now that you know a bit about our two most commonly used API endpoints, I'll carry on:

Pros

• Comprehensive data coverage for both individuals and companies
• An extensive amount of data is available
• Provides job-based data
• Provides contact information
• Can scrape in real-time
• Competitive pricing
• Easy integration with existing systems
• Detailed and well-maintained documentation

Cons

• It may not cover every profile you try depending on the privacy settings of the individual you're trying to enrich

Pricing

We offer a free trial that provides you with 10 free credits, as well as a pay-as-you-go plan and cheaper subscription plans with longer commitments. For those, our plans start at $49/month, providing higher request limits and additional features. Custom pricing is available for enterprise needs.

If you're interested in creating your account, you can do so for free right here. To learn more about our pricing, click here.

Best for

Businesses that need comprehensive and reliable data enrichment.

2. Clearbit

Clearbit's API provides insights into companies and individuals, focusing on firmographic and technographic data.

It's particularly useful for B2B marketing and sales teams looking to build complete customer profiles and improve targeting.

Pros

• Extensive firmographic data
• Easy integration

Cons

• Common complaints about data accuracy and freshness
• You'll have to go through their sales department
• Recently purchased by Hubspot (which could be good or bad; depending on how you look at it)

Pricing

Unfortunately, Clearbit keeps their pricing locked behind a sales team, so we can't tell you exactly what their pricing is.

Best for

B2B marketing and sales teams.

3. ZoomInfo

ZoomInfo offers detailed company and contact information, making it a valuable resource for sales and lead generation.

Its API provides access to a vast database of business profiles, helping sales teams target and connect with the right contacts.

Pros

• Extensive database of business contacts
• Detailed company profiles
• Advanced filtering options
• Very good at contact information

Cons

• Complex pricing structure
• You'll have to go through their sales department

Pricing

ZoomInfo offers custom pricing based on usage and specific needs. Expect to pay thousands of dollars.

Best for

Sales teams and lead generation efforts.

4. People Data Labs

People Data Labs’ API allows you to fill in gaps in your customer data using information you already have.

They advertise over 3.1 billion people profiles that can be searched, sourced, and used to augment your existing data.

Pros

• Good support
• Self-serve experience

Cons

• Can be too reliant on data pulled from LinkedIn

Pricing

PDL is free to use for up to 100 requests per month. Their Pro plan starts at $98/month for 350 requests per month plus email support. Their Enterprise plan is custom pricing and allows access to a tailored set of features.

Best for

Startups.

5. FullContact

FullContact provides an extensive API for enriching contact data with social media profiles, job titles, company information, ID verification, and more.

However, I think it works best for general identity verification and KYC purposes.

Pros

• Extensive contact enrichment capabilities
• Easy-to-use API
• Strong customer support

Cons

• Higher cost for extensive usage
• Data accuracy varies

Pricing

FullContact offers a free tier that allows 100 enrichments. Their Pro plan starts at $99/month, with custom pricing available for larger needs.

Best for

Identity verification and KYC.

6. Pipl

Pipl specializes in people data, providing an API that enriches your datasets with personal and professional information from various sources.

Like FullContact, I think it's particularly useful for identity verification and fraud detection.

Pros

• Comprehensive people data
• Strong focus on identity verification
• Easy integration

Cons

• Limited business data
• Higher cost
• High minimum spend

Pricing

Pipl offers custom pricing based on specific needs and usage. Their minimum spend is $500 per month and is all routed through their sales department.

Best for

Identity verification and fraud detection.

7. Demandbase

Demandbase offers data enrichment APIs that provide insights into people and companies.

It helps businesses improve their lead scoring, market segmentation, and sales strategies and has millions of data points.

Pros

• Detailed company and executive data
• Excellent for market segmentation
• Strong integration options

Cons

• Data accuracy can vary
• Higher cost

Pricing and usage limits

Demandbase offers custom pricing based on usage and needs. Everything is routed through their sales department.

Best for

• Market intelligence and lead scoring.

8. Enrich

Enrich is a data enrichment API that focuses on enriching people and companies.

It's a newcomer on the block, but it works quite well.

Pros

• Accurate people and company data
• Easy integration
• Self-service user experience

Cons

• Higher pricing

Pricing

Enrich offers 25 free monthly credits and then starts at $70 per month after that.

Best for

General enrichment.

9. Datanyze

Datanyze offers a data enrichment API that primarily focuses on enriching sales prospects with accurate contact information.

This information is of course most valuable for sales departments.

Pros

• Good at contact information
• Useful for sales targeting
• Easy integration

Cons

• Higher cost for extensive usage
• Pricing and usage limits

Datanyze offers a free trial for 90 days with 10 credits per month and plans start out at $29 per month after that.

Best for

Sales.

10. Lusha

Lusha provides and API that enriches contact data with phone numbers, email addresses, company information, and more

It's particularly useful for sales and marketing teams looking to improve their outreach efforts.

Pros

• Detailed contact information
• Easy integration
• Strong customer support

Cons

• Higher cost
• Data accuracy can vary

Pricing

For API access, unfortunately, Lusha keeps things locked down behind a sales team. It isn't included in their standard plans, only enterprise.

Best for

Sales outreach and marketing teams.

11. Data Axle

Data Axle offers a range of data enrichment APIs that provide detailed business and consumer information.

It helps businesses improve their data quality and gain deeper insights into their customers and prospects.

Pros

• Extensive business and consumer data
• Easy integration
• Real-time updates

Cons

• Data accuracy can vary

Pricing

Data Axle offers a free trial and starts at $25 per month.

Best for

Business and consumer information.

12. Coresignal

Coresignal offers a data enrichment API that provides information on individuals and companies.

It provides a general enrichment experience.

Pros

• Comprehensive person and company data
• Easy integration

Cons

• Higher cost
• Data accuracy can vary

Pricing

Coresignal has a 14-day free trial then starts at $49 per month.

Best for

General data enrichment.

13. Snov.io

Snov.io offers a data enrichment API that provides information on companies and contacts. It's definitely sales-focused.

Pros

• Detailed lead information
• Easy integration
• Good user experience

Cons

• Higher cost for extensive usage
• Data accuracy can vary

Pricing

Snov.io offers a free tier with limited requests. Paid plans start at $30 per month.

Best for

Lead generation and outreach efforts.

14. LeadGenius

LeadGenius provides up-to-date business information through its data enrichment API.

Pros

• Extensive business data
• Easy to integrate

Cons

• High cost
• Data accuracy can vary

Pricing

LeadGenius offers custom pricing based on usage and needs. A free trial is available, but they mostly route you through their sales department. LeadGenius is one of the more expensive options on this list.

Best for

General enrichment.

15. Mattermark

Mattermark offers a data enrichment API that provides information on companies and contact information.

Pros

• Detailed company and contact data
• Easy integration

Cons

• Higher cost
• Limited data available

Pricing

Mattermark offers a free trial then starts at $99 per month

Best for

Enriching companies, or finding contact information.

16. Crunchbase

Crunchbase provides a data enrichment API that offers information on startups and companies.

Pros

• Extensive information on companies and startups
• Useful for market research
• Easy integration

Cons

• Higher cost

Pricing

While the Crunchbase API works quite well, it requires an Enterprise plan, which is routed through the sales department and can vary in pricing.

Best for

Company data, funding data, and market trends.

17. HG Insights

HG Insights offers a data enrichment API that provides technographic data, helping businesses understand the technology landscape of their prospects and customers.

Pros

• Extensive technographic data
• Useful for sales targeting
• Easy integration

Cons

• Higher cost

Pricing

HG Insights offers custom pricing based on usage and needs, and everything is routed through their sales department.

Best for

Technographic insights.

18. Leadspace

Leadspace provides a data enrichment API that offers detailed information on companies and contacts.

Pros

• Comprehensive data on companies and contacts
• Real-time updates
• Easy integration

Cons

• Higher cost
• Data accuracy can vary

Pricing

Leadspace offers custom pricing based on usage and needs, and everything is routed through their sales department.

Best for

General enrichment, CRM enrichment.

19. Melissa

Melissa provides a data enrichment API that offers business and consumer information.

It helps businesses improve their data quality and ensure data accuracy through verification processes.

Pros

• Strong focus on data quality and verification
• Comprehensive data coverage
• Easy integration

Cons

• Higher cost
• Limited contact data

Pricing

Melissa uses a credit-based system and offers 1,000 credits upon creating your account and a pay-as-you-go system thereafter depending on your needs.

Best for

Data quality and verification.

Recapping all data enrichment APIs

Here's a summarization of all of the APIs one more time:

Conclusion

Data enrichment APIs are invaluable tools for businesses looking to enhance their datasets with rich, external information and fill in the data gaps that exist.

Solutions like Proxycurl and the other leading data enrichment APIs mentioned above allow businesses to gain a deeper level of insight, improve decision-making, and drive better outcomes.

Anywhere from recruiting, to marketing and sales, or beyond. Good B2B data can help all of these things.

That said, if I've piqued your interest at all throughout this article, then you can create your Proxycurl account for free right here.

Thanks for reading!