Some teams are now paying over $1,100 a month just to maintain the enrichment they had with Clearbit. The standalone API shut down on December 8, 2025. If you do not have a HubSpot subscription, you are locked out. Clearbit is now HubSpot Breeze Intelligence. For some, the entry point is $45 for 100 credits on top of that mandatory subscription.
The problem is that Clearbit was not one product. It was three distinct tools: Company enrichment, Person enrichment, and Reveal. Most alternatives only do one of these well. If you try to swap them all for one vendor, you usually lose data quality in two of the three areas. No single vendor replaces all three the same way.
I spend my days with B2B data APIs at NinjaPear. I have looked at the pricing and the hit rates of the current market. This guide maps out six replacements based on which part of Clearbit you actually used. I include the specific pricing for each and a migration map for your endpoints. I also break down the per-lookup cost math so you can see the real price per filled record instead of a monthly seat cost.
You cannot just plug in one new API and expect the same results. You have to pick your tool based on the specific data surface you need. I will show you which vendors win on company data and which ones actually find people.
What happened to Clearbit?
HubSpot acquired Clearbit in early 2025 after announcing the deal in November 2024. The transition was fast. Free tools were discontinued on April 30, 2025. A notice on March 18, 2025 warned that the Logo API would sunset on December 1, 2025. By December 8, 2025, the standalone Clearbit API was shut down entirely. Free tool users were pointed at Logo.dev as the one-to-one Logo API replacement.
Clearbit now exists as Breeze Intelligence. It is no longer a standalone tool. You must have a HubSpot subscription to use it, and it operates on a credit-based system. For some, this is a steep price. A poster on r/b2bmarketing in November 2026 noted that while the entry point is $45 for 100 credits, full setups can exceed $1,100 a month. The consensus in the thread was that most of that cost pays for the CRM seat, not the actual data.
Another user on r/gtmengineering in October 2026 said "Clearbit is basically hubspot only" while searching for a replacement for their Salesforce enrichment flow.
To find a replacement, you first have to remember that Clearbit was actually four different utilities. It had Company Enrichment for domain-to-firmographics, Person Enrichment for email-to-person data, Reveal for identifying website visitors, and a free Logo API. Most alternatives only solve one or two of these.
What replaces each Clearbit product?
HubSpot Breeze Intelligence
The direct successor. It replaces everything if you already use HubSpot. Pricing is credit-based on top of a subscription, with a $45 entry point for 100 credits and some setups reported at $1,100+/mo (r/b2bmarketing, Nov 2026). It is native to the CRM, but you are paying for a seat regardless of data usage.
Apollo.io
Replaces Company and Person Enrichment. Plans include Free, Basic at $49, Professional at $79, and Organization at $119 per user per month billed annually (apollo.io/pricing, checked Oct 2026). It is the volume default and cheap per record. However, users on r/Coldemailing in October 2026 report 40 to 50% contact returns and data that decays within weeks. Also, API access is restricted to Custom plans.
People Data Labs
Replaces Company and Person Enrichment. Person Data starts at $98/mo for 350 records ($0.28/record), and Company Data starts at $100/mo for 1,000 records, with a free tier of 100 records/mo (peopledatalabs.com pricing, checked Nov 2026). It has a huge dataset and clean documentation, but the monthly refresh is slow and the $98 floor is steep for small volumes.
Clay
Replaces enrichment workflows rather than acting as a database. Pricing starts from $167/mo billed annually or $185 monthly, with data credits from $0.05 (Uplead, 2026). Its strength is the waterfall approach across providers. Its weakness is that it is batch oriented and not ideal for synchronous routing on form submits (r/gtmengineering, Oct 2026).
ZoomInfo
Replaces Company and Person enrichment for enterprises. Pricing is not public, but third-party estimates place it around $14,995+/yr for 3 seats (pin.com, 2026). It is the leader for direct dials and org charts, but buyers frequently complain about the contracts and auto-renewal terms.
NinjaPear
Replaces Company Enrichment and person work-email lookups. It is credit-based with a 3-day free trial and 10 credits included. Company Details cost 3 credits, and Work Emails cost 2 credits on a hit and 0.5 on a miss. The logo API is free. As of November 12, 2026, our production DB covers 4,508,523 companies (95.7% with descriptions, 88.0% with headcount) and 76,970 persons. It is API-first and MCP-native with published per-credit pricing. Weaknesses include 30 to 60 second call latency, no bulk datasets, and no visitor identification.
How to migrate your API calls
Clearbit's core functionality was split across four calls: Enrichment (domain to company), Person Enrichment (email to person), Reveal (IP to company), and the Logo API. Because no single vendor replaces all of these, your migration path depends on which endpoint you actually used.
For Company Enrichment, you can swap to NinjaPear, PDL, or Apollo. A call to NinjaPear looks like this:
curl -G "https://nubela.co/api/v1/company/details" \\
--data-urlencode "website=stripe.com" \\
-H "Authorization: Bearer YOUR_API_KEY"
For Person Enrichment, the direct swap is PDL or Apollo. Note that NinjaPear's reverse lookup is not a direct replacement because it matches by name, company, or profile URL, not by email. A PDL person enrichment call looks like this:
curl -X GET "https://api.peopledatalabs.com/v5/person/[email protected]" \\
-H "X-Api-Key: YOUR_API_KEY"
If you used Reveal, you now need a visitor identification product like Factors.ai, Leadfeeder, or Albacross. These are a different category of product entirely. For the Logo API, the one-to-one swap is Logo.dev, or NinjaPear's free logo endpoint.
Advice from r/gtmengineering in October 2026 suggests using a straight enrichment API called from a flow on lead creation for Salesforce inbound, rather than an all-in-one platform. Two key rules: only write to empty fields so you do not overwrite manual rep entries, and check how no-match lookups are billed, as this changes the math on low-quality inbound.
Finally, check your latency. If your flow is synchronous on form submit, test the replacement first. Calls that take 30 to 60 seconds belong in async backfill jobs, not in form handlers.
What it costs at real volumes
A worked example: enriching 1,000 inbound leads per month, including company details and one work email per person. Prices checked November 2026.
NinjaPear math. Company details cost 3 credits x 1,000 = 3,000 credits. Based on a 34.3% historical hit rate (measured Nov 5, 2026, on 74,256 records), work emails cost 343 hits x 2 plus 657 misses x 0.5, totaling 1,014.5 credits. The total is 4,014.5 credits for 1,000 company records and 343 emails.
PDL math. Person enrichment is $0.28/record, and company data is roughly $0.10/record (within the $100/mo company plan). This is about $280 + $100 = $380/mo. However, the $98/mo person plan only includes 350 records, so 1,000 lookups require multiple plans or an enterprise quote.
Apollo math. On a Basic plan at $49/user/mo, you use credit-based exports. Since users on r/Coldemailing in October 2026 report 40 to 50% contact returns, 1,000 lookups return roughly 400 to 500 usable emails. The effective cost per usable email is roughly double the headline price.
| Vendor | Monthly cost for 1,000 leads | Usable emails | Note |
|---|---|---|---|
| NinjaPear | 4,014.5 credits | 343 | Per-credit pricing, hit rate measured on our DB |
| PDL | ~$380 | 1,000 lookups, hit rate unmeasured | $98/mo person plan covers only 350 records |
| Apollo | $49+/user | 400 to 500 | User-reported 40 to 50% contact returns |
The lesson from r/b2bmarketing in November 2026 is simple: per-lookup pricing beats a seat when you only enrich fifty accounts a month. Most importantly, run twenty of your own contacts through any vendor and count the bounces. That number tells you more than the credit price.
What migrated teams ran into
Migrating from Clearbit reveals a fragmented market. Unlucky-Arm7581 on r/gtmengineering noted that "Clearbit is basically hubspot only and our sales force enrichment flow needs a replacement. Mostly from enrichment plus filling person fields on inbound." The consensus from jedsdawg is to "pick a straight enrichment API and call it from a flow on lead create, not another all-in-one platform" and to "only write to empty fields so you never overwrite what a rep already typed." Cool-Light-4804 warned that "whatever you pick check how no-match lookups get billed changes the math a lot on low quality inbound." Expert-Activity-8614 added that "depends which part of clearbit you used, company/domain enrichment, person enrichment and reveal were really three products, nothing replaces all three the same way." For those considering Clay, Brief-Weird-9103 warned it is "batch oriented not great for synchronous routing on form submit."
The costs are another shock. Teelaikhumbi on r/b2bmarketing paid over $1,100 a month, noting "the forty five dollar entry point only provides a hundred credits" with "the mandatory subscription on top of that." Makingsass argued "per-lookup pricing beats a seat when you only enrich fifty accounts a month" and advised that you "run twenty of your own contacts through it and count the bounces. That number tells you more than the credit price does." Meanwhile, bombaysilver found that 6 cent pre-call briefs could replace an AE opening 14 to 15 tabs on Crunchbase and Google News before demos.
Small teams are struggling most. TrueformMindset on r/SaaS found that with API access gone for small teams and PDL at a $98/mo minimum, the cost is "way too much for a side project doing 200 enrichments/mo." Lucifer_Stark34 called a nearly $100 a month minimum "simply impossible to justify for a small product" when only looking up a few dozen companies a week. Others, like Kerina12, left both Clearbit and ZoomInfo over "incomplete or outdated data, missing emails, stale info."
Recommendations scatter because providers pull from overlapping sources and quality flips by segment and region. The only real rule is to test on your own list, not on vendor demo records.
Which one fits your team?
| Your team | Best fit | Why |
|---|---|---|
| Already on HubSpot, internal CRM enrichment | Breeze Intelligence | Least friction, bundled cost; verify credit math first |
| Sales platform centric, high volume | Apollo | Volume default; accuracy and decaying imports are the tradeoff |
| Small team, per-lookup budget, clean docs | People Data Labs | $98/mo floor, monthly refresh |
| Workflow orchestration across providers | Clay | Orchestration layer; watch costs and avoid sync routing |
| Enterprise, direct dials, org charts | ZoomInfo | The contract is the cost |
| Developer or agent build, API-first | NinjaPear | Published per-credit pricing, MCP-native, measured coverage; 30 to 60 second latency, no visitor ID |
| Website visitor identification (ex-Reveal) | Factors.ai or Leadfeeder | Dedicated visitor ID products, not a data API |
Before you buy, answer two questions: which Clearbit product are you actually replacing, and what does a filled record cost on your own 100 records. If a vendor cannot answer the second question with a number, do not sign.
For more on the neighboring decisions, see our guides to the Apollo.io API, People Data Labs pricing, and what the Crunchbase API costs in 2026.
