Why Grab is going into Payment, Delivery, Food and Advertising

Warning: There is no point to this post. I am writing down some thoughts that I have been incubating in my head.

Grab has maxed out its total addressable market (TAM). In spite of its dominant position, Grab's revenue from its ride-hailing service is far too low to justify its disgusting valuation. This is why Grab is trying to do everything else now.

I began work strategizing the fund-raise for Sapiengraph and delegated tasks and ordered the production of the pitch deck. Just when I thought I was done for the day on the drive back home,  it hit me that I had no clue how large the total addressable market is. I know what we are selling, who our first customers are, and I know what the product will be. But I plain forgot to imagine how large we can be if we conquer the market and land ourselves in a monopoly position.

Facebook and Google's monopoly is different from Grab's

Because Facebook and Google only had to do one thing right.

Facebook's product is its humongous platform of people sharing cat and bikini photos, and its business model is to sell ads.

Google's product is its impeccable search engine, and its business model is to sell ads.

See how simple it is? Get more users; get more ad dollars. Facebook and Google's total immediate addressable market is the entire internet population. The keyword here being immediate. A great business model is one by which it has a large immediate addressable market. Unfortunately, Grab's total immediate addressable market of ride-hailing does not justify it's large valuation.

The total immediate addressable market for Sapiengraph

I do not have an answer to Sapiengraph's total immediate addressable market, but it is in my interest that I find a sufficiently large and straightforward market for which the efforts of our team can be honed and focused. I will work on this and let you know when I have an answer to this question.