Introducing Company Monitor and Updates API
I'm happy to share that the Company Monitor and the Updates API which powers the Company Monitor are now generally available on NinjaPear. Company Monitor (and the Updates API) takes a set of websites, tracks them, and provides you with updates from their blog posts, their social media (X/Twitter) posts, as well as any meaningful (competitive intelligence) changes on their website.
What does the Company Monitor look like? Here is the UI vs RSS view
Company Monitor
Company Monitor is not just a website monitoring tool like Visualping or Distill.io. Yes, it monitors websites, but the product goes far beyond—blog posts, social media posts, etc. Company Monitor is available on NinjaPear's dashboard as a tool for professionals.
You will be the first to know every move that a company makes, whether it is a blog post, updates to a website, or a post made by the company on social media. Simply put, Company Monitor offers you company change data, another facet of the overarching myriad of competitive intelligence data that NinjaPear provides.
Unlike most other website monitors such as Visualping, Company Monitor does not just monitor websites. The product intention here is to provide you with competitive intelligence data on moves that your target business will make—not just on their website, but beyond it as well. Today, we launch with monitoring blogs, X posts, as well as changes made on the website. Moving forward, I expect to include all kinds of updates such as news, PR releases, rumors, reviews, etc.
While data is important, ingestion of the data is equally important. We put in significant work to make sure:
- You do not ingest negligible rubbish.
- It just works. There will be no configuration hell.
- Changes are easily understood.
Under the hood, Company Monitor filters for meaningful changes with AI, summarizes the change in simple words, tells you why it is important, and then displays the changes in a timeline format.
Company Monitor just works.
Updates API
The Updates API is the underlying engine of Company Monitor. Every benefit that Company Monitor offers, the Updates API does as well. You make a call to the API to create a feed, and in return, you get an RSS feed which you can poll as often as you like for company changes. See API documentation for the Updates API here.
At a high level, the core concepts of the Updates API revolve around feeds and targets. Feeds are RSS feeds. Targets are businesses denoted by their website URLs. And because it is an RSS feed, you can consume the feed through your favorite RSS reader such as Feedly or Slack.
Pricing
This is how much it will cost to use Company Monitor or the Updates API for various use cases.
| Scenario | Targets | Frequency | Credits/month |
|---|---|---|---|
| VC tracking 20 portfolio companies | 20 | Weekly | ~346 credits (3 one-time + 20 × 4 × 4.3 weeks) |
| Startup monitoring 10 competitors | 10 | Daily | ~1,203 credits (3 one-time + 10 × 4 × 30 days) |
| Sales team watching 5 prospect accounts (blog + X only, no website) | 5 | Daily | ~453 credits (3 one-time + 5 × 3 × 30 days) |
For further breakdown, see Updates API pricing.
Structured data (RSS feeds), API-first, social media monitoring included, no per-page limits
What are you waiting for? NinjaPear's Company Monitor just works. Give it a try now by logging into NinjaPear's dashboard and add your competitors' websites to track them!