Introducing NinjaPear (2026) - Customer Listing API

Steven Goh | CEO -

Happy 2026! I broke a bone in my right foot (5th metatarsal) three weeks ago, and being forcefully grounded has made me incredibly productive. As such, I’m happy to announce the new NinjaPear!

NinjaPear is a data product very much like Proxycurl (the company I founded and which was later acquired). I am launching NinjaPear with our first flagship API endpoint: the Customer Listing Endpoint.

It actually works quite well, but don’t take my word for it. Run a query and see for yourself:

curl -X GET \
  "https://nubela.co/api/v1/customer/listing?website=https%3A%2F%2Fproxycurl.com" \
  -H "Authorization: Bearer demo-api-key"

Most of these results are paying Proxycurl customers. For those that aren't, they are registered users who have engaged with Proxycurl’s sales team in the past.

So, how does NinjaPear’s Customer Listing Endpoint work?

You know I can’t tell you exactly how it works, but I can tell you what we are not doing to get our data:

  • We are not scraping any professional social media platforms (you know the big one) or business data sites.
  • We are not scraping anything behind login walls.
  • In fact, we aren't performing much scraping at all on our end.
  • Scraping is not NinjaPear’s core business.

What I can tell you is that NinjaPear is a data company made possible by LLMs. If you’re a long-time follower, you might know that Proxycurl had a Customer Listing Endpoint as well. However, NinjaPear’s rendition offers fresher, richer data and does not require heavy scraping infrastructure.

What I am really building with NinjaPear

With NinjaPear, my intention is to build a new data platform where professionals and companies are incentivized to maintain their professional presence for monetary reasons—rather than just for "presence" or flexing credentials (like how fast a company is growing, job titles, or current employers). I will share more on how we will accomplish this soon.

The Customer API is my way of getting back into the data game while I build out the monetization piece. My vision is for NinjaPear to become the "Yellow Pages" for the post-AI world.

I have several ideas I intend to test. You will know NinjaPear has succeeded when you hear your friends talk about maintaining their own profiles on the platform. NinjaPear will be a first-party B2B data platform where we own our data directly from the source.

What happened to the Live Chat (v1) product?

About three months ago, I introduced NinjaPear (v1), which was a completely different product focused on AI live chat. I never made a formal announcement, choosing instead to let time and natural SEO work their magic.

Over those three months, it grew to 163 registered users without any active marketing—but not one user actually integrated the live chat service. So, I decided to pivot back to data.

I’ve been playing around with AI extensively, and it’s a brand-new world. Features alone won't sell a service anymore when they can be so easily "vibe-coded" away. In this post-AI world, it is proprietary secrets and data that make the difference.

I’m good at data, and I know this space inside and out. Besides, my burn rate is negligible, and I’m building this for the long haul. So strap in and give the Customer Listing Endpoint a try. Go ahead—steal your competitor’s customers with NinjaPear.

I’m back.